Everyone always wants things wrapped up in a neat little
package. Although this is impossible when it comes to online marketing,
I'm gonna try today.
"The Cyber Two-Step" is dedicated to the literally hundreds
on internet newbies who have asked the following question "I'm putting
my small business online. I have a very small budget and want to know
how I should go about setting up an effective internet presence".
My answer? Simple. Do my version of the "Cyber Two-Step".
Here it is...
STEP ONE - Email
Make email your number one priority and start your email marketing campaign
as soon as you have a product or service to offer.
Be sure to use a good email program like Eudora. You can get the freeware
version at http://www.eudora.com or the Pro Version for around 39 bucks
at most software stores. Learn how to use every feature in it, as it will
become your best friend in your cyberbusiness. It will let you do things
like publish an email newsletter, send targeted email to thousands of
prospects and gather and store information on every subject imaginable.
Put your email marketing campaign into action right away by seeking out
email newsletters related to what you will be marketing. You'll find resources
for locating these at The Direct Email List Source http://www.copywriter.com/lists/
Once you find some of these newsletters, do three things...
2. Write and submit articles.
3. Buy advertising.
This is the just the beginning your "email marketing strategy".
It will eventually tie in with your web site but it is important to get
started marketing right away, even if you do not have a web site yet.
This will help you generate income while your site is being built and
Beware: Along the way, you'll be tempted to try unsolicited bulk email.
Don't do it. Use only targeted email marketing and never send email to
someone who does not want it.
Once you have your email campaign underway, the next important part of
your email marketing strategy is to stay in touch with your customers
and prospects by publishing a weekly or monthly newsletter via email.
In it, offer free valuable information.
An ezine is an excellent tool in promoting your products and services.
Publishing your own ezine is much easier than you may think. I suggest
you spend a great deal of your allotted time and effort on this important
facet of your marketing campaign and start an ezine right away. Even if
your web site is not ready, start an ezine. It will be the perfect vehicle
to help launch your site when it is ready. For some ezine publishing resources,read
the article at http://bizweb2000.com/contact.htm
STEP TWO: The Web
Once you've established your email marketing campaign, you must put up
a web site. Not just any old site, but a site with content consisting
of at least 80% free information about your area of expertise. The other
20% can be about your products and services.
If you have no idea how to build a web site, either hire someone who
does, or train yourself by selecting a program at http://bizweb2000.com/webmastr.htm
and sitting at your computer until you become a webmaster.
Once you get the hang of webmastering, start building your site. If you're
not sure where to start, stop by my home page for some ideas. Notice how
the information is presented. If you offer valuable information for free,
people will be happy to read about what you are marketing, and many will
Some other integral parts to remember about the step two:
A. If you are serious about your web campaign, get your own domain name,
or www.yourcompany.com. Without your own domain, you have a strike against
you from the get-go. Use our search banner at the top of http://www.bizweb2000.com/freehelp.htm
and find out if the name you want is taken. If not, reserve it right away.
B. Be sure to offer secure transactions at your site. Accepting credit
cards is a MUST if you plan to make money in cyberspace. Getting a merchant
account for your business is no longer a difficult task. Once you have
it, set up a secure order taking system at your site.
C. Promote your web site constantly. People will NOT find it by accident.
You must use resources like search engines and links with related sites.
To learn how to get strategic links visit http://www.bizweb2000.com/linking.htm
and try the recommendations there. That stuff works. How do I know? I
wrote it, and my site now has over 1000 other sites linked to it.
D. Keep expanding your site. Constantly add new pages. The content can
be tips, articles, or any other item of interest to your web site patrons.
The point is, just keep getting bigger. The bigger your site is, the more
people you can reach, especially through the search engines. Growing your
site is a never-ending task. Commit a day a week to it and your business
will grow along with it.
Well, that's it for today's lesson. Now that you know the Cyber Two-Step,
get out there and start doing it!
And remember, if you have any valuable feedback, our new CyberMarketing
InfoBoard is open 24 hours! Come on by and get in the conversation!
Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's
of regular folks profit online. Check out their FREE "how-to"
cybermarketing assistance, free software, business opportunities, manuals,
web services and more! Real money is being made on the net -- visit http://bizweb2000.com
and get in on it... Can't get to the web? Subscribe to their FREE, weekly
BizWeb E-Gazette: mailto:subscribe4free@JDD-Publishing.com
One Reason Why You Must Trade Links and Proven Strategies To Get