Recent changes in the Google Adsense
program has many online website owners and marketers seriously concerned.
Many have seen their Adsense profíts and income flatline... seen
their four or five figure monthly Adsense income disappear overnight.
For many the Google Adsense bubble has burst.
First, Google made a change in its Adsense program, letting advertisers
choose between putting their ads in the search results or on the content
pages of Adsense publishers. Search won out and started to receive the
higher bids. Search results convert better than content ads.
Next, Google has cracked down on Junk Adsense sites, like they should.
These sites consisted mainly of software generated re-hashed search engine
links and were totally annoying to say the least. But Google also cracked
down on 'squeeze pages' or 'affilíate landing pages' - a lucrative
source of income for many online marketers, mainly because these pages
helped marketers build an opt-ín list or use permission based email.
The results of these changes produced an Adsense meltdown for many online
Some Internet marketers are speculating recent changes could even mean
the death of Adsense. One online marketer, Scott Boulch even published
a free report entitled 'The Death of Adsense".
Many affilíate marketers would agree with Boulch on some of his
points, especially the obvious fact that using Adsense on your web content
is starting on the bottom rung of the online marketing ladder. Instead
of receiving pennies per clíck with Adsense, alert marketers and
webmasters have already discovered that by using CPA (Cost-Per-Action)
and direct affilíate links, they can produce significantly more
revenue from their web pages. Why eärn pennies per clíck when
you can eärn $5, $10 or OVER $100 per clíck?
But the fine people at Google are catching on...
In the past Google has made its own swing to the Cost-Per-Action direction
with its referral system for the Firefox Browser and giving webmasters
credít for signing up Adwords and Adsense accounts.
Many online marketers believe Google needs to expand on these baby steps
and open their Adsense affilíate program up to third party products/advertisers.
In a recent company statement Google offered some hope: "We're always
looking for new ways to provide effective and useful features to advertisers,
publishers, and users," the company stated "As part of these
efforts we are currently testing a cost-per-action (CPA) pricing model
to give advertisers more flexibility and provide publishers another way
to eärn revenue through AdSense." Basically, in cost-per-action,
advertisers pay for leads, purchases or customer acquisition. It would
help with the clíck fraud issue and the monetary returns could
potentially make Adsense's revenues pale in comparison.
As more and more commerce goes online... acquiring customers for such
diverse services as ínsurance, real estate, telephone, marketing,
web hostíng, travel, mörtgage loans, cable TV, banking...
you name it, almost any service or product sold in the marketplace is
now turning to the Internet for customers and lifelong clients.
Enormous sums of monëy will change hands. Perhaps, the most lucrative
of these is customer acquisition. Advertisers are turning to the Internet
and webmasters/marketers for acquiring these lifelong customers for their
respective services and products. Businesses and companies are quickly
realizing paying an attractive lead generating fee/commission is smart
business. They quickly build a client base for their services or products
and quickly recoup their expenses - realizing in the long run these leads
will generate huge profíts.
It can also mean huge profíts for the CPA networks like ValueClick's
Commission Junction and Rakuten's LinkShare who supply the advertisers
with publishers and website marketers to harvest these leads. It can be
a lucrative venture for all involved, especially for those online marketers
who have cornered the search engines for lucrative niche markets in big
ticket items. Even small ticket items pay quite well for those marketers
who know how to market online.
Contextual advertising is fine, but CPA (Cost-Per-Action) will offer
much better returns for the website owner. Making any profitable site
much more profitable. It will and is opening up a whole area of marketing
opportunities that nevër existed before we had the Internet. Creating
a complex structure of advertisers, publishers and the Affilíate/CPA
companies that connect the two.
Of course, cutting out the middle man has always been even a more profitable
venture for most marketers. As more and more webmasters realize they can
make much more with dealing directly with companies, rather than going
through a middle process like Google Adsense or the countless other affilíate/CPA
networks ... online marketers can reap even bigger rewards.
For an online marketer when you get a telephone call or email from the
CEO or the affilíate manager with a company or service you're promoting
with your website - you know you have made it! Dealing directly with a
company usually means bigger commissions and special exclusive deals just
for you or your sites.
Only fly in the ointment, all that extra paperwork and business wheeling
and dealing. Many marketers and website owners like the idea of someone
else handling all the tracking, collecting payments, promotional materials...
they just like to sit back and build more websites and content. It gives
the affilíate marketer a lifestyle that they are looking for on
the web. They just like to market and promote with their sites and let
someone else worry about the details. Therefore, there will always be
a place for contextual ads like Google Adsense... "Rumors of my demise
have been greatly exaggerated."
However, could CPA be a better alternative for the current Adsense
Google would be the natural choice for a middleman if there ever was
one. Besides, many savvy marketers know the Google brand name is trusted
online, any product/service promoted through Google would be an easy sell.
Many argue Google already dominates the web, why should it not be the
one to handle these CPA transactions through its Adsense program.
On the flip side, over countless updates and changes to its indexing,
many webmasters have experienced more than a few negative dealings with
Google. Many have won, many have lost in this Google Age, but all have
realized riding the Google Search Engine is like running with the bulls
at Pamplona, totally thrilling unless you're one of the unfortunate few
who get trampled in the process.
About The Author:
Titus Hoskins is a former teacher who now works full-time online operating
numerous websites, including two sites on Internet marketing. For the
latest web marketing tools try: http://www.bizwaremagic.com.
For the lastest trade information in your own industry try: http://bizwaremagic.tradepub.com.
2006 Titus Hoskins. This article may be freely distributed if this resource
box stays attached.