"USE THE LEAD GENERATING WEB
SITE TECHNIQUE TO GUARANTEE YOURSELF EXPLOSIVE ONLINE PROFITS"
By Eric Bonnici, copyright (c) 1998, Alexander Joseph & Associates,
all rights reserved.
Here is something I think you should know...
WEB SITES ARE USELESS FOR SELLING SERVICES OR PRODUCTS
Truthfully, very few companies are generating worth while revenues selling
products or services through a web site. Many intelligent business people
have spent thousands of dollars on fancy web sites that show case their
products and services only to find it was a total disaster. These are
smart people, yet they are failing. If this sounds like your web site,
or if you are thinking about setting up a web site to sell products or
services, then we highly recommend you avoid using a web site to sell
your products and services. This approach has been tested and it DOES
NOT work (o.k. so I am exaggerating here, it will work if done properly).
One of the proper techniques used to succeed with a web site is to use...
THE LEAD GENERATING WEB SITE TECHNIQUE
A small fraction of business web sites are making profits online.The
most proven way to generate profits online is to change the focus of your
web site from selling to generating leads. This is what we call The Lead
Generating Web Site Technique. This technique is what the majority of
profitable online businesses are using. The most successful are those
publishing E-Zines in their area of expertise. You can become successful
too by using the same approach. This article will help you understand
how to use this proven technique. Instead of focusing on selling products
and services with a web site, try focusing on using your web site to generate
a list of leads. First, I will explain to you how to use your list of
leads to generate profits. Second, I will tell you how to generate a list
of leads. Are you ready? O.K. here we go.
HOW TO USE YOUR LIST OF LEADS TO GENERATE PROFITS
A list of leads is important because most people will not buy from most
web sites, especially on their first few visits to your site. In fact,
most people will only visit your site once. After that they will move
on to the next site and never return. They will forget about you unless
you develop a method of reminding them you exist. So what you must do
is generate a list of leads (also known as an opt in emailing list in
the world of Internet Marketing)
With a list of leads in your hands you can regularly contact your prospects
via email (or any other method you wish). This is how you can remind your
web site visitors that you exist.
Once you have their contact information you can follow up by emailing
them your product or service sales offers and sales letters. In fact,
you can contact your leads several times (sometimes two, three, or more
times) via email. This is an important benefit because most people who
are going to buy will usually do so only after being contacted several
times. So an important task for you is to make sure you follow up with
sales letters and promotional information. This will keep your business
(web site/product/service) fresh in your prospects minds. The incredible
thing is that you will be establishing a permanent business presence in
their minds at the same time. What happens now is that you are contacting
them regularly and your business / web site WILL NOT be forgotten after
only one web site visit.
A note of caution here: Do not just send out sales letters on their own
or you will find that people request to be taken off of your emailing
list (and legally in many areas you must comply and remove them from your
email list). Instead send along useful information with your sales pitches.
For example, send them useful articles in your area of expertise.
THE BIG QUESTION IS HOW CAN I GENERATE A LIST OF LEADS?
Are you wondering how to generate your list of leads? Don't worry it
is an easy concept. The secret is to entice your web site visitors into
giving you their contact information (name, email address, postal address,
phone number, etc.) on their first visit to your site. The most important
piece of contact information that you collect is their email address.
You must capture the visitor's contact information, and do it quick before
they leave and never return. Capturing your visitors contact information
is simple, easy, and anyone can do it. All you have to do is offer your
web site visitors something of real value for free in exchange for their
contact information. You can collect their contact information by having
them send it to you via email but the best way to do this is to have an
online form available for them to fill out.
Remember you will have to entice them to email you their information
or fill out an online form. Here is How:
TRADE THINGS OF VALUE FOR CONTACT INFO
Some things of real value that you can offer include:
1. Free reports related to your businesses' area of expertise.
2. A free monthly email newsletter.
3. A few tips emailed out each week or month.
4. Give them a coupon or discount on a product or service.
5. Give them an entry into a giveaway contest.
6. You can even send them a sample of a product in the mail.
This free information, discounts, or samples will help establish your
credibility and develop a trusting relationship with your prospects. This
is beneficial because it will make them more likely to buy from you in
the future when you send them follow up letters.
Clearly then, providing quality free information ( coupons/discounts,
or free samples), generating a contact list, and following up are the
most important factors in order for you to make profits online. This is
how many of today's successful web sites are exploding their profits online.
At last you can do it too with THE LEAD GENERATING WEB SITE TECHNIQUE.
You are invited To Visit www.aj2000.com which featurs web useful articles,
links, and resources to help your business succeed on the Internet.
END OF ARTICLE
We Invite you to use the above article on your web site, or Ezine. However,
to do so you must keep the REFERENCE BOX at the end of each article intact
without changing the box or any information in the article. Finally, all
we ask is you let us know the url or send us a copy of your Ezine that
uses our article. Thanks for your cooperation. firstname.lastname@example.org
One Reason Why You Must Trade Links and Proven Strategies To Get